Pop-up shops: retail’s latest strategy for catering to millennial shoppers


By Aleksandra Sagan

While the pop-up shop may have started as a way for online retailers to stage a lower-risk experiment with a physical presence, the temporary storefront has developed into a marketing tool for established brands, often ones that already boast multiple locations.

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Posted by on October 10, 2017. Filed under ENTERPRISE, NEWS NOW. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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