Rihanna’s Fenty Beauty Generated $72M in Earned Media Value Last Month

Filed under: A & E,NEWS NOW |

By Selena Hill

Rihanna’s cosmetic company, Fenty Beauty, made a huge splash on social media when it first launched last month. The all-inclusive makeup line was widely celebrated for offering a vast variety of products for women of color with darker skin tones. Now, just weeks after it hit shelves, WWD

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